Tuesday, May 29, 2007

Product Development & Networks

We are beginning to explore the use of Value Network Analysis (VNA) and Social Network Analysis (SNA) in understand the demand for new products and services. If anyone has information on employing these techniques to develop product disruptions in the marketplace, please post here and let's discuss.

1 comment:

Valdis Krebs said...

How doctors talk to each other about new medical products -- pharmaceuticals and procedures.
http://www.orgnet.com/KOL.html

See slide on iPod ecosytem... from 2001[left] to 2004[right]... it takes a network!

http://www.slideshare.net/DERIGalway/valdis-krebs-social-network-analysis-19872007/36