Tuesday, May 29, 2007
Product Development & Networks
We are beginning to explore the use of Value Network Analysis (VNA) and Social Network Analysis (SNA) in understand the demand for new products and services. If anyone has information on employing these techniques to develop product disruptions in the marketplace, please post here and let's discuss.
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How doctors talk to each other about new medical products -- pharmaceuticals and procedures.
http://www.orgnet.com/KOL.html
See slide on iPod ecosytem... from 2001[left] to 2004[right]... it takes a network!
http://www.slideshare.net/DERIGalway/valdis-krebs-social-network-analysis-19872007/36
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